Walmart agrees – Nature’s Eats is great for you!
Select Nature’s Eats Products Qualify for Retailer’s “Great For You” Icon
Nature’s Eats makes its debut at Walmart this October, with select products receiving the “Great For You” icon, a single, easy-to-spot tool that helps Walmart customers identify food options that are better for them. Nature’s Eats joins the more than 1,300 Walmart Great Value and Marketside items as well as fresh and packaged fruits and vegetables that currently qualify for the “Great for You” icon.
“A program like Walmart’s ‘Great For You’ food labeling initiative excites us because it expands on a value we at Nature’s Eats celebrate: easy nutritious food. Walmart is helping families across the U.S. identify and access our naturally healthy nuts,” stated John Taylor, President of Nature’s Eats.
The initial rollout of Nature’s Eats “Great For You” products includes pecans, walnuts and almonds, all of which are natural nuts with less than 15 percent of total calories deriving from saturated fat. These Nature’s Eats products qualify for the icon based on rigorous nutrition criteria informed by the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA) and Institute of Medicine (IOM).
“Great For You” was developed in consultation with food and nutrition experts from the public and private sectors as well as leading health organizations. Additional information is available at www.walmartgreatforyou.com.